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Why Higher Ed Needs AI Tools for Enrollment and Engagement

by Sirley Carballo · Mar 28, 2023

How AI Tools Will Help Improve Enrollment and Student Engagement 

Artificial intelligence (AI) is revolutionizing industries worldwide, and higher education is no exception. 

Utilizing AI-powered solutions like intelligent chatbots, generative content, and copywriting tools can be of great importance to the enrollment and engagement of higher education institutions.

To demonstrate the best practices, we’ll also explore our very own BoltBot and Bolt Copilot features to show you how easy it is to generate more engagement and increase enrollment through tools that maximize staff effectiveness.

Improved Student Engagement with AI-Powered Chatbots

AI-powered chatbots like BoltBot can be a valuable tool for enrollment and engagement staff. With its natural language processing capabilities, BoltBot provides personalized and accurate responses to student queries, improving their satisfaction and engagement with the institution.

This intelligent bot is not limited to keyword matching - it understands the context and meaning behind every question and provides accurate answers based on that. Plus, it gets smarter as you feed it with content and knowledge specific to your institution.

Element451 offers an optional universal knowledge base to jump-start BoltBot, which helps you implement the bot right away and ensure you have institution-specific knowledge in its database. No additional setup is needed, so schools can start using BoltBot immediately.

Additionally, BoltBot operates 24/7, providing students with instant assistance without the need for human representatives, freeing up staff time and resources for other critical tasks.

An image of a Black female student smiling, holding her phone and laptop. A chat pop-up box showing a conversation between a student and a staff member.

Increased Productivity with Generative Content and Copywriting

Writing improvement tools like Bolt Copilot can be a game-changer for enrollment and engagement staff. 

With Bolt Copilot, staff members can generate high-quality content for various purposes like email campaigns, social media posts, and blog articles. The tool also analyzes the text and provides suggestions to improve its quality, coherence, and structure, saving staff time and effort in the writing process. 

You can even automatically translate your writing to multiple languages, summarize a conversation, and change your tone from professional to friendly or exciting and urgent.

The best part is that Bolt Copilot is embedded throughout the entire Element451 CRM, meaning no matter where or what you type, you always have superpower copywriting tools at your fingertips.

This is especially useful for small teams or institutions with limited resources, allowing them to produce high-quality content without hiring additional staff or outsourcing work.

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More Student Engagement Means More Enrollment

Bolt Copilot's ability to generate high-quality content can also help increase enrollment by attracting more students to the institution. 

By producing engaging and compelling content highlighting the institution's unique qualities, staff members can create a favorable impression on prospective students, increasing their chances of enrollment.

Today’s students are used to digital, fast, and relevant communication like they receive from their favorite brands. Being able to produce high-quality content in a quick and relevant manner is critical for student engagement. When students feel heard, are responded to quickly, and are given professional and high-quality responses, they are likelier to take the next step in their educational journey.

In today's highly competitive environment, institutions need to stand out from the crowd to attract top-tier students, and Bolt Copilot can help them achieve that.

The Importance of AI Tools in Higher Education

By leveraging AI tools like BoltBot and Bolt Copilot, enrollment and engagement staff can better engage with students, improve their productivity, and increase enrollment. 

As AI technology continues to evolve, it's crucial for higher education institutions to embrace these tools to stay ahead of the curve and provide the best possible experience to their students. 

Institutions that fail to do so risk falling behind in a rapidly evolving landscape and losing out on potential students. The question is not “Should we implement these AI tools?” but “How will you best use the AI tools you have at your disposal?”

Improve Operations, Grow Enrollment

AI tools like BoltBot and Bolt Copilot and hyper-personalized and automated campaigns can easily and significantly improve the operations of enrollment and engagement staff in higher education institutions. 

These tools provide personalized student support, improve staff productivity, and generate high-quality content for various purposes, ultimately increasing enrollment and improving the institution's overall performance. While budgets are tight nationwide and institutions are navigating dwindling enrollment with an all-hands-on-deck approach, AI allows teams to do more with less.

By embracing these tools, institutions can remain competitive and provide the best possible experience to their students.

>> Get a demo of Element451 to see how these intuitive features can increase your team’s productivity with no additional staff. <<

About Element451

Element451 is an AI-first CRM and Student Engagement platform for higher education. Designed to simplify and personalize every interaction across the student journey. Welcome to the era of student-centric engagement.

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