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Heroes of Higher Ed

Every breakthrough in higher ed starts with a person bold enough to try something new. Our Higher-Ed Heroes celebrates the enrollment, admissions, and student success leaders who are reimagining how institutions serve students.

Record Enrollment at Forsyth Tech

Devin Purgason, Executive Director of Marketing and Student Care, has been instrumental in developing a "culture of engagement" at Forsyth Technical Community College in North Carolina.

10-Year Enrollment High

183,060 Human Minutes Saved

31% Conversion Rate from Prospect to Applicant

79% of Student Inquiries
Handled by AI

24% Reduction in Incoming Calls

Picture of Devin Purgason with a quote about creating seamless experiences for students

Apps Up, Vendor Count Down at SEMO

Southeast Missouri State University needed a more innovative, tech-savvy solution to address fragmented communications and time-intensive application processing. Heroes like Claire Skelton, Assistant Director of Content Marketing, are leading impressive progress.

13% Increase in Applications

2-Day Application Processing

33-35% Email Open Rates

5 Vendor Tools Eliminated

Double-Digit Enrollment for Johnston Community College

Carrie Pitts-Densmore, Vice President of Enrollment and Marketing, has been instrumental in increasing enrollment and improving student engagement.

12% Increase in Enrollment

30,000 Human Minutes Saved

12% Click Rate for Personalized Text Messages

2,240,444 Engagement Activities Tracked

13,206 New Contacts Created

More Apps at Lower Costs for Texas State Technical College

Amid a 25-person staff reduction, Michael Bettersworth, Chief Marketing Officer, led a leaner team to achieve more with less—delivering impressive results.

14% Increase in Spring Enrollment

Double-Digit Enrollment Increase Projected for Fall

30% Increase in Applications

90% Application Completion Rate

80% Drop in App Processing Costs