Welcome to the new world of student-driven experiences.

Students explore and pick where they’ll earn a degree in completely new ways. Learners have so many more options — from accelerated and online programs to micro-credentials.

These changes are not just generational. They are century-defining strategic shifts that will leave the traditional institution-led recruiting model dated and broken. Now’s the time to adapt and change your enrollment strategy to be student-centered.

It’s time to let students pull the information they need, when they need it with a student-driven approach.

Welcome to the new world of student-driven experiences.

Student Enrollment Is Changing

Students are changing how they learn, research, and find higher education.

The Student Is Now in Charge

Schools are now seeing a flat or declining supply of student applicants and this trend is showing no signs of slowing down.

Students Are All Digital

Students have shifted from phone and email to digital-centric. They don't just prefer a digital student journey—they demand it.

The Dark Student Funnel

Student research now starts in the places you can’t track or control (TikTok, Facebook, Reddit). If you’re waiting for a RFI you’re already too late.

Get a personalized demo of Element451

Element451 powers the new student-centric playbook for admissions and enrollment teams.

Element451 was built to make it easy for admissions and enrollment teams to focus on providing personalized student-centered experiences. We do that with the first Student Engagement CRM–built for the unique needs of higher education and the student.