Blog Posts + Articles
Dig in to our collection of articles about ways to best serve students and reach enrollment goals.

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Top CRM Terms Enrollment Managers Need to Know for 2019
A helpful list for those new to CRMs for higher ed...

De-risking Application Season: Indicators and Interventions for Enrollment Managers
Reduce app-season anxiety by taking the temperatur...

AI in College Admissions: Summer Melt Has Changed (Forever)
Schools can improve and better manage their admitt...

Five Ways to Maximize Your Enrollment Technology for College Recruiting
Are you getting everything you can out of your adm...

Predict 101 for Enrollment Management
The Promise of Prediction and Advanced Analytics

Involving Machines in Reviewing College Applications Lets Humans Do What They Do Better
Automation tools give readers and reviewers time f...

GDPR: What Higher Ed Marketers & Admissions Teams Need to Know
You’re not exempt just because you’re not in the E...

Great Expectations: Gen Z and the Path to True Content Personalization
Technology and sophisticated marketing techniques ...

How to Optimize a Student Search Email Campaign
Spend less time formulating that perfect subject l...

Email Software That Does More for Higher-ed
Top marketers use segmentation and automation. Lea...

What the Rise of Messaging Apps Means for Admissions Teams
They’re changing ecommerce and customer support. H...

Fields Say So Much: Improving a University Application
Usability testing leads the way towards a better c...
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