Kyle Campbell is an innovator in higher ed marketing celebrated for his visionary strategies that have revolutionized the way institutions engage with their audiences. As the founder of Education Marketer, he is continuously pushing boundaries and shaping the future of educational outreach. 

With his session at The Higher Ed Marketer’s AI Summit, "Riding the Exponential: How to Think About AI Without Losing Your Mind," Kyle provided key insights on how to remove anxiety around using AI while ensuring that educators remain firmly grounded in their mission around the ethics of AI in higher ed. 

This is a unique opportunity to glean wisdom from a trailblazer whose forward-thinking approach is propelling the education sector into a new era of possibility.

From Organic to AI

One striking statistic stands out: 30-50% of traffic to school websites now originates from organic searches. However, a new trend is emerging as more individuals turn to AI-powered searches, bypassing the traditional route to websites. 

This shift prompts a crucial question: How do we strike a balance between preserving the organic discovery process and embracing AI to enhance the overall user experience?

“It's (AI) not copying your content, it's learning from it.” — Kyle Campbell

The Dilemma and Ethical Considerations of Using AI

We stand at a crossroads, facing a critical decision. Do we fortify our websites against AI intrusion, preserving the organic discovery process for students? Or do we harness the power of AI to enrich the educational experience?

The New York Times, a prominent figure in the media industry, has chosen to block LLM's tracking, highlighting the need to understand the intricate dynamics of AI integration. It's important to recognize that AI models, much like humans, learn from existing content, storing information and forming opinions.

As we dive into the realm of AI in education, it's crucial to recognize that there are two governing factors. The first lies within state regulations, while the second revolves around our own AI ethics policy. These guidelines serve as a compass, guiding us in the responsible integration of AI technology.

In our pursuit of educational excellence, it's imperative to be vigilant about the content featured on our websites. Some material may not be solely ours to claim, raising pertinent questions about copyright ownership. This underscores the need for a conscientious approach to harnessing the power of AI in education.

Revolutionizing College Advertising

In the world of college marketing, images of students are a cornerstone, yet often, they're merely a part of a series of ads that fail to push the boundaries. The investment in creative campaigns is substantial, yet the reach falls short. 

The question arises: could we be utilizing our time and budget more effectively by turning to AI for content and imagery creation? This paradigm shift could revolutionize how we approach college advertising, unlocking untapped potential and maximizing the impact of our campaigns. 

The potential benefits of AI-generated content in this realm are boundless, promising a new era of creativity and engagement in higher education marketing.

Looking Forward

The intersection of AI and education presents both unprecedented opportunities and ethical challenges. As we navigate this dynamic landscape, we must approach it with a discerning eye, ensuring that our choices reflect our commitment to providing the best possible educational experience for students. 

By striking a balance between organic discovery and AI integration, we can usher in a new era of education that embraces the transformative potential of technology while upholding our core values.

The Definitive Guide to AI in Higher Education

We'll guide you through the AI revolution, simplifying the journey and nurturing an innovative environment within your institution. In our comprehensive 40-page guide, you'll gain a solid grasp of the various uses of AI, ranging from predictive algorithms to generative models. These insights will empower you to enhance student outcomes, cut costs, and boost your competitive edge.

Ready to get started? Download the full guide today.