Element451 Acquires Enrollify: Setting a New Standard in Higher Ed Marketing Education and Development

by Mallory Willsea · Updated Sep 13, 2024

Element451 is delighted to welcome Enrollify into the Engage brand portfolio, marking a milestone in our mission to innovate education and create unparalleled value for our audience.

This decision is rooted in our commitment to revolutionizing the way higher education professionals work, learn and collaborate. We believe in the power of AI and modern automation tools to streamline processes, bridge talent gaps, connect with students effectively, and enhance the overall efficiency of institutions.

Enrollify provides the tools needed to stay on top of industry trends and navigate the significant changes taking place in the higher education landscape, ultimately contributing to the success of both institutions and students.

Our goal remains ensuring higher education professionals feel fully supported in their crucial roles.

Enrollify’s Impact on Higher Education Learning

Enrollify was born out of the need for a digital resource that spoke the language of enrollment professionals. They aimed to be the new, tech-savvy destination for higher ed professionals, and they've hit the bullseye.

Since 2019, Enrollify has been a go-to destination for enrollment managers, marketers, and industry leaders seeking the latest insights, data, and resources.

Offering a wide range of content in various formats, including articles, videos, podcasts, newsletters, eCourses, premium content pieces, and more, Enrollify’s commitment to sharing data and insights on industry trends has helped enrollment professionals achieve results year over year.

This acquisition brings valuable content and expertise into the Element451 ecosystem.

I remember pitching the idea of building a next-generation media brand for higher ed marketers and admissions professionals to Tony Fraga, CEO of DD Agency, like it was yesterday. Tony and the leadership at DD Agency’s ‘yes’ enabled Enrollify to build the reputation it has today, while Element451 leadership’s ‘yes’ will help Enrollify realize the incredible opportunity that tomorrow holds.

Leading the Future of Higher Education Innovation

What does this mean for the future of higher education?

With Element451's thought leadership in artificial intelligence, plus Enrollify's wealth of research and its robust podcast network featuring higher ed leaders and strategic partners, institutions can now access a holistic library for up-to-date industry trends and research, practical insights for improving student engagement, and more — all housed under Element451’s Engage brand of digital content.

In the words of Element451's CEO, Ardis Kadiu, this collaboration represents a significant step in our commitment to providing institutions with the tools they need to thrive.

Welcoming Enrollify into the Element451 family isn't just an acquisition, it's an accelerator to our core mission. We're all about empowering higher ed with smart tools and insights, and Enrollify fits right into that vision. By joining forces, we're supercharging our Engage brand, which already includes the Engage Summit and Engage Academy. Now with Enrollify, we're significantly ramping up our content production capabilities. It's a win-win; our marketing DNA at Element451 aligns seamlessly with Enrollify's mission.

Engage: Element451’s New Media Brand

This collaboration brings Enrollify into Element451's Engage digital media and resource library, enriching our higher education knowledge hub.

By adding Enrollify to our suite of Engage offerings, we enhance an already robust learning network that includes Engage Academy webinars, the Pulse newsletter, and Engage@ and Engage Summit events. This expanded network provides a fresh, impartial perspective on higher education learning and professional development.

We're also immediately launching two new podcasts, “The EduData Podcast” and “Generation AI,” — focusing on data and AI with insights and strategies to navigate the evolving technology landscape.

Additionally, higher ed's only Prompt Engineering for AI course will offer initial modules for free, providing an invaluable resource for Enrollify listeners.

Finally, we’re excited to unveil the "State of AI in Higher Education" research, which will debut at the upcoming 2023 AMA Symposium For The Marketing Of Higher Education, along with live podcast interviews and an exclusive event for women in leadership.

A New Chapter Begins

Element451's acquisition of Enrollify is a milestone in higher education learning and development. It's a union of two influential players with a shared vision of redefining how institutions engage with students.

Exciting times lie ahead, and we can't wait to witness the incredible contributions of our dynamic partnership.

Stay tuned for more updates and if you're attending this year’s AMA Symposium fo the Marketing of Higher Education, we’re celebrating the launch with a happy hour!

Learn more about the happy hour and join us.

About Element451

Boost enrollment, improve engagement, and support students with an AI workforce built for higher ed. Element451 makes personalization scalable and success repeatable.

Learn More About Element451