Workshop: How Great Engagement Campaigns Are Made
by Sirley Carballo · Jun 28, 2022
We're one month away from Engage Summit 2022, and time is running out to register for in-person or virtual attendance.
If you've not registered, you can register here.
Today, we wanted to announce our keynote speaker, Wanda Pogue.
Pogue is the Global Chief Strategy Officer at VaynerMedia, arguably the best new media agency on the planet.
Her keynote is on the power of cohorts and our ability to make prospects fall in love with our schools through custom messaging and creativity.
She'll show us how to craft a level of engagement that brings humanity and empathy to our campaigns and allows us to deliver messages that speak authentically to our student audiences.
A true masterclass on engagement.
We do not want you to miss out on this and all our other talks during the Summit.
Register now, and even if you can't join in person, you'll get access to the virtual streams for all our great speakers, including Wanda.
Breaking Through: How Great Engagement Campaigns Are Made
As brand leaders, it’s important to recognize that the market is not a monolith. Schools—like brands—need to recognize the differences within our incredibly diverse world and reset the ways in which they create content.
One of the biggest opportunities to achieve this is for us to rethink traditional segmentation models and instead identify a wide range of consumer “cohorts” that might exist and be an opportunity for their brand.
Cohorts are defined as nuanced and unique addressable groups of current and potential consumers/customers, thoughtfully identified and designed to maximize relevance for the brand. The better we can define the many various cohorts for each brand, the better we can understand, create, target, design, and have meaningful and consistent dialogue with them.
This level of consumer centricity and engagement brings a layer of humanity and empathy that allows us to deliver tailored messages that speak directly and authentically to specific groups. And that enables stronger innovation, utility, and impact.
By truly understanding the diversity of the consumers we serve, we can increase relevance and affinity, and what marketer doesn’t want that?
It's free because you deserve it.
The Element451 Engage Summit is happening July 26th and 27th in beautiful Raleigh, North Carolina, and we'd like you to join us for this session and many more. While flights and hotel rooms still need to be paid for, the Summit is 100% free. Our way of saying thank you for all that you do.
Join us in Raleigh to hear our team in person and learn from other experts, or tune in virtually. In-person spots are limited so grab yours now!