Blog Posts + Articles
Dig in to our collection of articles about ways to best serve students and reach enrollment goals.
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Why Higher Ed Needs Conversational Marketing
Embedded chat boxes and instant messaging help sch...
Workshop: Record, Recruit, Repeat—Personalized Video Messaging
Learn how forward-thinking admissions teams are ad...
Marketing for Public vs. Private Schools
Learn the biggest differences between public and p...
Higher Education Marketing – Do’s and Don'ts for Campaign Success
Replace outdated marketing tactics with digital do...
Student Recruitment and Digital Marketing–What You Need to Know
Student recruitment success depends on reliable di...
Keep Cool: 3 Ways to Freeze Summer Melt
How to stop summer melt in its tracks and maintain...
4 Ways Good Data Leads to Good Engagement
The absolute starting point for better engagement ...
3 Ways to Handle Attribution and Sneaky Stealth Apps
How to know what's working and where to allocate m...
How Student-Centered Recruitment Can Fix Higher Ed
It’s time to say goodbye to the old-school approac...
Build Student Engagement with Element451’s Conversations
Enhancements to our Conversations module make it e...
4 Ways to Prioritize Outreach and Increase Engagement
How to find our best targets and where to point ou...
The Technology Community Colleges Need to Boost Enrollment
Enrollment in community colleges has lagged, bring...
Fostering Diversity, Equity and Inclusion Amidst Polarization and a Pandemic
Keeping students engaged during a pandemic and ami...
8 Essential Admissions Marketing Tactics to Drive Student Enrollment
If you want to combat declining admissions numbers...
Personalization in the Age of Information Overload — Lenell Hahn on Breaking Down Student Barriers
What means of communication are working to connect...
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