Courtney Skiles, director of recruiting and admissions at Trinity Valley Community College, is passionate about providing educational opportunities for students of all backgrounds. In her time at TVCC, Courtney has witnessed the shift from high school students and adults following traditional higher education paths to seeking more career-oriented programs. 

In this episode of The EdUp Experience with Joe Sallustio, Courtney and Joe discuss how the importance of educational programs such as welding, plumbing, electrician, cosmetology, and health science at community colleges.

Courtney's ability to cater to a diverse range of students, including those rejoining the workforce or aiming to enter the job market straight out of high school, has made her a valuable asset at TVCC, and her episode of the EdUp Experience provides many insights for staff in similar roles at other community colleges.

Reimagining Higher Education in the Age of Technology

As society becomes more reliant on technology and automation, traditional trades seemed to have taken a backseat in terms of popularity. The allure of working with cutting-edge technology and contributing to the digital revolution has led many individuals towards technology-focused programs and professions.

However, the pendulum appears to be swinging back as the demand for skilled tradespeople across sectors like HVAC, electricians, plumbing, and more, begins to surge.

Courtney suggests that the demand for tradespeople may surge in the near future, opening up new avenues for career growth and higher earning potential. As technology evolves and certain skills become less relevant, individuals are realizing the need to adapt and acquire new skills. This presents an incredible opportunity for those interested in trades to build successful and lucrative careers.

As we navigate this shifting paradigm, it is important to recognize that the implications go beyond individual career decisions. Higher education institutions may need to adapt their offerings to cater to the renewed interest in trades. The education sector might find itself presented with the opportunity to bridge the gap between technology-focused programs and trade education, providing a comprehensive learning experience that prepares students for a variety of career paths.

The Power of Telling a Story 

As Courtney highlights, the process of recruitment is far more than a mere transactional interaction. It's an art form that demands recruiters to intricately weave a compelling narrative about the community college and its offerings. This narrative extends beyond the mere recitation of facts and figures; it's about crafting a story that resonates with the aspirations and dreams of the potential students.

Courtney emphasizes that successful recruiters are akin to storytellers, who use their ability to paint a vivid picture of the benefits awaiting students within the institution's walls. They need to possess the skill of illustrating how a community college can be the launching pad for academic success, personal development, and a fulfilling career trajectory.

This storytelling isn't confined to glossy brochures or scripted pitches; it's about conveying a genuine passion for the opportunities that await within the community college's vibrant ecosystem.

Bridging the Gap for Rural Students in Pursuit of Knowledge

The challenge of encouraging students in rural areas to pursue higher education cannot be overlooked. Traditional mindsets often view college as solely a means to obtain a bachelor's degree and a desk job.

Courtney emphasizes the importance of retraining this generation and demonstrating that college offers more than just traditional degrees. By showcasing occupational skill awards and short courses, rural students can find relevancy and be empowered to chase their dreams.

Are you ready to embrace this renaissance in careers and higher education? Share the key ideas discussed in the Engage Summit with your staff and innovators within your institution. Together, let's reimagine the possibilities, break down barriers, and pave the way for a future where trades and higher education go hand in hand.

The Role of Community Colleges

At the forefront of this work, leaders like Courtney understand the impact community colleges can have on students' lives. Community colleges are not a lesser option but rather an entry point to higher education. 

They serve as a life-changing opportunity for many individuals and offer diverse programs tailored to various career paths.

Consider these articles to revitalize your community college recruitment strategies:

• Community College Recruitment Strategies – Reaching Potential Students
• Community College Declining Enrollment — What You Should Know
• Develop a More Effective Community College Marketing Plan