Attracting and engaging students throughout the recruitment process and beyond has become increasingly complex. The combination of consumer-level expectations, the global pandemic, and historic enrollment lows has presented significant challenges for institutions.

If your institution has encountered difficulties such as a lack of personalization in recruitment efforts, ineffective communication with prospective students, or limited resources for engagement activities, you’re not alone! 

Join us for an enlightening session where we will delve into the insights and strategies from Forsyth Technical Community College’s journey through navigating the top six recruiting and engagement challenges with the help of Element451. 

Our session, "Overcoming Recruiting and Engagement Challenges: Lessons Learned from Forsyth Technical Community College," brings together a panel of experts from Forsyth Tech and Element451 to share their invaluable experiences and insights to help you navigate the recruiting and engagement landscape successfully.

Top Six Recruiting and Enrollment Challenges

During this session, you will gain insights into how Forsyth Tech harnessed the power of Element451’s all-in-one student-engagement CRM  to overcome the top six recruiting and engagement challenges. Plus, learn the secret to their exponential increase in enrollment including 6% in Fall of 2022 and 12% in Spring of 2023.

1. Lack of Personalization in Recruitment Efforts

Discover how Forsyth Tech has effectively personalized their recruitment efforts using the artificial intelligence technology inside Element451. Learn strategies and best practices for tailoring communication and interactions with prospective students, resulting in increased engagement and enrollment.

2. Difficulty in Tracking and Measuring Recruitment Success

Learn how Forsyth Tech uses Element451 to track and measure the success of their recruitment efforts. Gain valuable insights into how they have harnessed data analytics to make informed decisions and optimize their recruitment strategies. 

3. Ineffective Communication with Prospective Students

Communication plays a vital role in successful student recruitment. Forsyth Tech will share their approaches to enhancing communication with prospective students, leveraging AI tools and segmented multi-channel communication to ensure efficient, personalized interactions that resonate with students.

Since implementation, Forsyth Tech has: 

Sent 30k text messages with a 17% click through rate

Has active workflows that have reached out to nearly 18,000 students 

Sent almost 215k emails with an 11% click through rate

4. Providing a Seamless and Consistent Experience for Prospective Students

See how Forsyth Tech has prioritized providing a seamless and consistent experience for prospective students. Discover the strategies they have employed to integrate various touchpoints and streamline processes, creating a cohesive journey that enhances student engagement and satisfaction.

5. Limited Resources for Recruitment and Engagement

Forsyth Tech has maximized their resources through the efficient use of technology. They will discuss how they have optimized recruitment and engagement activities by leveraging Element451’s automation, segmentation, and other innovative tools like an AI-powered chatbot, enabling them to achieve remarkable results with limited resources.

6. Inefficient Use Of Technology In Recruitment And Engagement

Forsyth Tech recognizes the importance of maximizing the potential of technology to drive successful outcomes. Discover how they have leveraged Element451's comprehensive suite of tools and features to ensure resources are utilized well, streamline processes, automate tasks, and enhance overall efficiency. 

Get Started Now - Top 6 Challenges White Paper

Get a jump start on solving the top six recruiting and engagement challenges with our white paper.

We'll walk through ways to measure the success of your campaigns, ramp up your data to better personalize your communication, and end the dreaded summer melt forever

Join Us For More Insights At The RNL National Conference

The session on "Overcoming Recruiting and Engagement Challenges: Lessons Learned from Forsyth Technical Community College" is a must-attend event for professionals seeking innovative solutions in higher education recruitment and engagement. 

Learn from the experiences of Forsyth Tech and Element451 as we share strategies for improving data management, implementing AI, tracking success, providing seamless experiences, and maximizing resources. 

Don’t miss our other two sessions, “Mastering ChatGPT: Prompt Engineering for Higher Ed Marketing and Enrollment Pros” and “Rise of the Chatbots: Transforming Student Engagement with AI." 

Ideate faster, create more compelling personalized content at scale, and develop better campaigns and content that capture attention with our very own prompt engineering course.

Overcoming Recruiting and Engagement Challenges — Lessons Learned from Forsyth Technical Community College

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