Gen Z expects brands to communicate with them like they know who they are. Why should colleges and universities be an exception? Learn how to create personalized campaigns at scale with this guide.

Gen Z and the Path to True Content Personalization: A Guide

Access the plan, the ins-and-outs of dynamic content, and more.

Nearly every piece of your enrollment marketing mix—from brochures to open houses to landing pages—has the potential to be personalized. In this paper, we focus on creating a personalized student search email and SMS campaign. We break down the process to show that elevating your campaigns is within reach. 

Personalized content and context are essential to the modern admissions team’s search efforts. They can increase response rates significantly. And by using audience segmentation, dynamic content, and automation, you’ll deliver experiences in moments that matter. You’ll also meet your audience’s expectations and build stronger connections with prospective students. 

Significantly Increase Student Response Rates

Colleges of all types and sizes choose Element451 to bring order to chaos and data to decision-making. Some select it as their first CRM, others make the switch from overly complicated solutions. 

All-in-One Admissions Marketing and Enrollment Management Software

Are you done with spreadsheets and the inefficiency of multiple pieces of software? Let's talk.