In a world where student-centered communication is often just a buzzword, today’s student's expectations are changing and demanding more and more. The latest episode of Enrollify with host Zach Busekrus brings an enlightening conversation with Jacquelyn Thompson, an expert in crafting effective communication strategies. 

Jacquelyn, Associate Vice President for Enrollment Management, at Florida State College at Jacksonville, dives into into the challenges faced by higher education institutions, the power of segmentation, and the ingenious tactics employed by Jacquelyn and her team at Florida State.

Engage Summit Series —  Optimizing Your Marketing for Student Success

The heart of effective student-centered communication lies in true segmentation. 

Jacquelyn, armed with the Element platform, shares how her team conducts extensive testing, engaging with students to ensure their needs are met. With a diverse student population, including adult learners in degree completion programs, the unique challenges faced by institutions become apparent. 

They tackle this hurdle head-on and develop targeted and personalized messages that resonate with each specific group of students.

Ever wondered how to perfect the art of nudging? Learn the ins and outs of Jacquelyn’s team’s highly successful nudging campaign that utilizes a clever mix of text messaging and email. 

Jacquelyn's team has seen remarkable results using this strategy, with increased enrollment numbers and improved retention rates. Get ready to implement these tactics and take your communication strategy to the next level.

Jacquelyn's team adopted a unique approach to their communication strategy by leveraging the power of AI with ChatGPT. They utilized this technology to develop creative nudging campaigns that tapped into popular culture and struck a chord with prospective students. 

From cleverly incorporating song lyrics to featuring iconic tunes loved by all, Jacquelyn's team demonstrates how to balance broad appeal while avoiding the pitfalls of controversial or short-lived trends.

Even with a successful strategy, it's essential to reflect on what worked and what didn't. In this episode, Jacquelyn candidly shares her experiences and highlights the importance of adapting and fine-tuning initiatives when necessary. By being attentive and responsive, her team ensures that their communication efforts consistently hit the mark.

From unraveling the complexities of student-centered communications to mastering the art of targeted messaging, this episode is an invaluable resource for higher education professionals. 

Jacquelyn’s insights offer a roadmap for institutions to create impactful communication strategies that resonate with their diverse student populations. Don't miss out on learning how to unleash the power of student-centered communications and take your institution to new heights.

🎧 Optimizing Your Marketing for Student Success with Jacquelyn Thompson

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