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AI Driving Enrollment Management

Photo of Rita Winthrop

by Rita Winthrop · Updated Sep 13, 2024

Step into the world of cutting-edge education management as we dive into a session with Dr. JC Bonilla, NYU Faculty and Global Chief Analytics Officer at VaynerX. Unveiling the dynamic potential of AI, JC discusses the role in bolstering three omnipresent pillars of enrollment management: strategic planning, effective communication strategies, and seamless operations. 

From harnessing emerging technologies to revolutionize recruitment cycles, to crafting and executing AI-powered creative communication approaches, and even fortifying admissions operations through advanced AI-driven back-office systems, this session promises a comprehensive exploration of AI's transformative influence on education administration.

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From Excel Sheets to Semantics

The days of relying solely on laborious Excel sheets for enrollment management are now a thing of the past. In a groundbreaking shift, JC Bonilla invites us to embark on a journey into an entirely novel realm, one where cutting-edge tools tap into the potency of semantics and nuances, enabling us to engage in decision-making processes akin to human cognition. 

Envision a reality where the intricate task of sorting and ranking countries becomes an effortless endeavor. This transformation beckons us to embrace a future where administrative tasks are not just streamlined, but elevated to an intuitive and dynamic experience.

Mastering the Art of Prediction — Where Data Meets Destiny

Prediction and forecasting have long been familiar terms in enrollment management. Yet, JC Bonilla challenges the status quo, noting that we haven't been doing them justice. Enter innovative schools like the one with a forecaster for deposit timelines. 

By harnessing AI's prediction capabilities, we can better anticipate and optimize enrollment outcomes, freeing our minds to focus on other pressing challenges.

Breaking the Rules with AI

As technology continues to permeate our lives, AI is making decisions for us, enabling extraordinary leaps in efficiency. Take the awe-inspiring example of reducing elevator wait times from agonizing seven minutes to under two minutes. However, this brave new world isn't without its controversies. 

JC Bonilla rightly points out that implementing such AI-driven systems in office settings may face resistance. Are you ready to embrace the future, even if it challenges the norm?

Empowering Event Management like Never Before

JC shares how ChatGPT can generate event agendas in a mere 10 seconds, producing a staggering 60-70% complete agenda. However, it's important to note that ChatGPT is not positioned as a replacement for event planners; rather, it emerges as a powerful ally, offering a springboard that amplifies and fuels their innate creative ingenuity. 

By shouldering the more routine and time-consuming aspects of agenda creation, ChatGPT liberates event planners to channel their energies into curating truly exceptional and innovative experiences that leave an indelible mark on attendees. This symbiotic collaboration between human expertise and AI prowess promises to redefine the landscape of event management, unlocking new realms of possibility and excellence.

Jasper: Unlocking Seamless Communication and Creative Synergy:

Communication is the pinnacle of any successful engagement plan, and Jasper is another tool to help revolutionize it. Say goodbye to tedious back-and-forths as this interactive workflow tool enables seamless approval and feedback from various stakeholders. 


"This is the best tool that you can think about if you're managing your own marketing communications material in-house. Because what allows you to do is create a workflow that is interactive." — JC Bonilla

Imagine customizing your marketing communications for different target audiences, effortlessly scaling interventions, and redefining the realm of marketing and advertising. 

Decoding Financial Aid Trends

This innovative approach empowers you to harness the power of using ChatGPT to transform raw scholarship data into a comprehensive summary of awarded financial aid for all students. Beyond mere numbers, the report takes a deep dive into the granular details, dissecting the total amounts awarded and their corresponding percentages, categorized by both country of origin and gender. 

The Evolution of AI: From Elevators to Empowering Humanity

JC vividly illustrates the parallels between AI and the evolution of elevators, where manual labor gave way to technology. As AI takes on an increasingly prominent role, we must remember that its purpose isn't to replace humans but to empower us. 

Much like elevators liberated us from arduous manual labor, AI is set to liberate us from monotonous tasks, allowing us to focus on what truly matters — solving the problems of tomorrow.

The Future of AI and Enrollment Management

Enrollment management is on the precipice of a mind-boggling transformation. With AI driving us forward, the possibilities are awe-inspiring. From optimizing admission processes and customizing event agendas to revolutionizing communication and scaling creativity, we stand at the cusp of an enrollment revolution. 


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