Blog Posts + Articles
Dig in to our collection of articles about ways to best serve students and reach enrollment goals.
Filter By:
Content Is Broken. We Need a New Way.
Advertising used to be focused on casting a wide n...
Why You Need Fully Customizable Email Marketing Templates
Customizable email templates can make your higher ...
What Higher Ed Can Learn from Consumer Brands
It’s not enough for schools to recruit and retain ...
Admissions and Enrollment Conversion Rates 101
Understanding your school’s conversion rates can h...
Pros and Cons of Salesforce for Higher Ed
Not sure if Salesforce CRM for higher education is...
4 Ways to Modernize Higher Education Email Marketing
If you use email marketing for enrollment, you mus...
Modern Updates to Higher Ed Document Management
Document management helps schools collect data on ...
Live Chat for Education: Benefits & Best Practices
Discover how live chat for education enhances comm...
Element451 Announces Growth Equity Investment
Blueprint Equity leads Element451’s financing as t...
How to Increase Attendance at Admissions Events
Campus events can be significant for driving admis...
How to Establish Admissions Goals and Objectives at Your College
Learn how to establish admissions goals and object...
Enrollment Marketing Platforms for Higher Ed
Many schools struggle to drive new enrollments, bu...
How to Implement Chatbots in Higher Education Marketing
Chatbots use conversational AI technology to deliv...
Mallory Willsea Named Element451 Vice President of Marketing & Demand Generation
Get to know Element451's Vice President of Marketi...
5 Ways Student-Centered Enrollment Makes Admissions Easier (and Better)
What if you could reduce friction, eliminate unnec...
Let’s Connect
Our expert team is here to help you explore how student-centric engagement can transform your institution.