Uncover the power of student journey mapping to boost engagement, enhance experiences, and improve retention with personalized touchpoints and tech solutions.

Exploring the Power of Student Journey Mapping

Learn what enrollment management is and its role in higher education. Discover strategies to improve enrollment—boost your process with Element451 today!

Key Insights Into Higher Education Enrollment Management

Explore effective strategies to enhance customer service in higher education, elevating student expectations and improving their admission experience.

7 Strategies to Improve Customer Service in Higher Education

Explore 10 effective strategies to increase college enrollment—from personalizing outreach to using SEO. Boost your institution’s appeal—learn more today!

How To Increase Student Enrollment? 10 Effective Ways

Explore the benefits of CRM in higher education and how it boosts admissions and engagement. Learn how to transform your recruitment strategy today!

Discover Key Benefits of CRM in Higher Education

This blog post compares StudentHub, Element451's AI-first student success platform, to other popular options on the market, highlighting its advanced AI capabilities, ease of setup, and ability to transform how students engage with their academic journey. Discover why StudentHub’s unified interface, AI-driven assistants, and proactive support tools set a new standard for simplifying student success.

What’s the best student success portal? Hint: it’s more than a portal.

Discover how AI chatbots are transforming higher education by improving student engagement and support. Learn how to implement chatbots at your institution today!

The Role of AI Chatbots For Higher Education Success In 2024

Discover the causes and consequences of college enrollment decline and learn how Element451's platform can help boost your enrollment strategies.

Marketing Tips To Handle College Enrollment Decline

Discover effective strategies and techniques for increasing student engagement in higher education throughout the admission process, ensuring long-term success.

6 Strategies for Increasing Student Engagement in Higher Education

Grasp the higher education marketing funnel and learn how to guide students from awareness to decision-making, securing a smooth and successful enrollment.

Master the Higher Education Marketing Funnel Strategy

Discover effective private school marketing strategies to boost enrollments, engage families, and set your school apart in a competitive market.

Private School Marketing Strategies That Drive Enrollment

Higher education is changing rapidly. The need to increase opportunity, provide greater value to students, and incorporate emerging technology is driving trends that will reshape education’s future. 

Top Trends in Higher Education Shaping the Future

To compete in a crowded marketplace, higher education institutions must craft a varied and targeted marketing strategy that gets their messages to the right audiences at the right time. High-quality content and personalized approaches will drive your engagement, leading to more applicants and a higher public profile for your school.

Modern Marketing Strategies for Educational Institutions

Data analytics is revolutionizing higher education by enhancing student success, optimizing resources, and driving more effective institutional strategies. With data-driven insights, colleges and universities can foster better academic and operational outcomes for a brighter educational future.

The Role of Data Analytics in Transforming Higher Education

In this blog post, we’ll explore what generative AI search means for SEO, the implications for websites—particularly those in higher education—and how to prepare for a future where traditional SEO practices may need to adapt.

The Future of AI Search: A Game Changer for SEO and Higher Ed Websites

In this blog post, we’ll dive into the growing issue of application fraud in higher education, examining how fraudsters exploit admissions systems and the impact on institutions. Learn how Element451’s advanced, AI-powered detection tools can help admissions teams identify and block fraudulent applications in real-time, safeguarding resources and ensuring data integrity.

Combating College Application Fraud with Element451’s Advanced AI-Powered Detection Solutions

Explores how AI-first Student Success can transform the college experience by addressing the outdated, fragmented systems that students navigate daily.  By offering instant guidance, reminders, and support in any language, StudentHub empowers students to stay on track, from enrollment to graduation, making the promise of AI-first student success a reality for institutions everywhere.

AI-First Student Success Changes the Support Paradigm

Student Information Systems (SIS) are powerful platforms that integrate multiple data sources and administrative processes to revolutionize campus operations and create efficiencies at scale. SIS solutions automate routine tasks, improve communication, and enhance student outcomes by saving time and keeping everyone informed with real-time information.

How a Student Information System Enhances Educational Efficiency

Universities can effectively attract and retain non-traditional students by creating detailed student personas, highlighting flexibility in program offerings, emphasizing ROI, and personalizing communication.

Reaching and Engaging Non-Traditional Students in Higher Education

To increase enrollment and build brand awareness, your school needs a comprehensive digital marketing strategy that covers multiple platforms and tailors content to your specific student audience.

A Comprehensive Guide to Digital Marketing for Schools

Element451, is now an official Amazon Web Services (AWS) Validated Software Partner. 

Element451 and AWS Join Forces to Deliver AI-Powered, Secure Solutions for Transforming Student Engagement in Higher Education

Explore top platforms and software to optimize your college marketing strategy

Leveraging Digital Tools for Effective College Marketing

Generative Search for Higher Ed: A New Way to Keep Students Engaged

Beyond ChatBots: How Proactive AI Agents Will Drive the Next Wave of Student Engagement

How AI is Transforming Classroom Engagement: Insights from Sara Custer

Offering Affordable Access to Generative AI Search for Higher Education

Element451 Launches the Element Discovery Package

Enhancing Student Safety with AI Moderation in Bolt AI Assistants

Generative Search.

Hanging the Open Sign on your Digital Front Door

Community college students deserve an engaging and helpful student experience. Learn how to make this possible based on current trends and best practices.

2024 Guide to Community College Student Engagement Trends

Experience the top AI-powered dashboards for enrollment and admissions. Learn their features, benefits, and how they deliver valuable insights to enhance high-value decision-making in higher education institutions.

10 Must-Use AI-Driven Dashboards for Enrollment & Admissions

Explore the top 10 student enrollment management systems to streamline admissions and boost student engagement. Discover why Element451 leads with AI-driven features and seamless integration.

10 Student Enrollment Management Systems for Higher Education

Explore the highlights and key takeaways from Engage Summit 2024, where higher ed professionals and AI innovators gathered to explore AI-driven student engagement.

Engage Summit 2024 Recap: A Transformative Experience in AI-Driven Student Engagement

The best texting software can help your admissions and enrollment teams reach more students. Here’s our list of top texting and SMS software for higher ed.

14 Higher Education Texting Platforms in 2024

The right software can go a long way in streamlining your admissions and enrollment process. Take a look at our list of the best admissions software for higher ed.

10 Best Admissions & Enrollment Software in 2024

Element451 Named Overall Enrollment Management Solution Provider by EdTech Breakthrough

Element451's New Partner Network Accelerates How Higher Education Translates AI into Better Student Experiences

Element451’s Latest AI Product Turns College Websites into Personalized Q&A Machines

Innovation Is The Key To Achieving Success For Community College Students

 Learn from Enrollify's top creators at Engage Summit.

Meet Enrollify Experts at the 2024 Engage Summit

Element451 Introduces the World's First AI Assistants for Higher Ed

Your blueprint for effectively engaging, supporting, and retaining graduate students.

Guide to Graduate Marketing in 2024

Expert insights and actionable AI strategies for your institution.

Engage Summit 2024: Deep Dive into AI in Higher Ed

How to bridge the gap between two critical departments. 

Uniting Athletics and Admissions for Recruitment Success

AI assistants are reshaping how institutions engage with and serve students.

Revolutionizing Higher Ed with AI Assistants

New York Times bestselling author Jeff Selingo shares “what’s next” for graduate enrollment, student recruitment, and how technology is reshaping the academic landscape.

Mastering the Next Podcast: What's Next for Jeff Selingo?

Unleash the potential of AI in education, connect with industry leaders, and enjoy unforgettable fun at the must-attend summit of the year.

2024 Engage Summit: Network, Innovate, Celebrate

How Muhlenberg College and Trinity Valley Community College experienced an immediate leap in student engagement and enrollment metrics.

Moving to a Modern, AI-Powered CRM to Increase Student Engagement and Enrollment

Learn from the industry's leading minds at the 2024 Engage Summit.

2024 Engage Summit: Expert Speakers, Innovative Insights

SORA is poised to revolutionize higher education marketing and content creation strategies.

How OpenAI's SORA is Transforming Higher Education Video Content

How Muhlenberg College achieved groundbreaking success using Element451.

Changing CRMs to Increase Interest and Enrollment

Explore the next generation of tech-driven student engagement. 

AI Got You: Transforming Higher Education at the 2024 Engage Summit 

Gauging AI readiness for colleges and universities.

Actionable AI: The AI-Ready Campus

Transforming how colleges assess talent with artificial intelligence.

How AI Rethinks Grades and Bias in Admissions

Leveraging AI for enhanced teaching & learning.

Actionable AI for Teaching & Learning

Shaping tomorrow's AI-driven educational landscape, today.

Element451 at the Future Campus Summit

A timeline of our history as we celebrate our 6th birthday!

Element451 Turns 6!

 Transforming institutions into efficiency powerhouses.

Actionable AI for Productivity

Revolutionize Your Workflow with Element451's Enhanced Copilot

Reflecting on the accomplishments of our incredible partners.

Element451 Wrapped: A Look Back at 2023

Transforming the student journey with AI.

Actionable AI for the Student Experience

Converting abstract AI concepts into tangible solutions. 

Actionable AI: Making Sense of Artificial Intelligence

Exploring AI’s transformative potential June 25-26 in Durham, NC.

2024 Engage Summit: The Next Generation of Tech-Driven Student Engagement

We are officially this season's sponsor of Josie and the Podcast, hosted by Dr. Josie Alquist.

Josie and the Podcast: Sponsored by Element451

How AI is Reshaping Higher Ed Admissions

Harnessing AI with ChatGPT prompts, checklists, and more.

AMA 2023 Recap: AI to Solve the Biggest Marketing Challenges

Boosting enrollment and welcoming the largest incoming class in years.

Q&A: Inside Villa Maria's 14% Enrollment Increase

Strategic acquisition promises a fresh perspective on higher ed learning and development. 

Element451 Acquires Enrollify: Setting a New Standard in Higher Ed Marketing Education and Development

Graduate programs face staffing and resource challenges. Discover strategies to enhance enrollment efforts with AI integration.

Small Team, Big Results: Supercharge Your Graduate Enrollment with AI

The Enrollify Podcast Network: Your Key to Professional Development

Goodbye writer's block, hello superhero status.

Webinar Recap — The Robin to Your Batman: Integrating AI Into Your Recruitment Strategy

Blinn College took the stage at TACRAO 2023 to share their incredible success from using Element451.

TACRAO 2023: CRM Software Just for Marketing? Think Again

Transforming higher education with the right technology solution.

Webinar Recap: The Intersection of Technology and Student Success

In a recent Volt article, we learn from Shane Baglini about how change in higher ed is not just necessary but liberating. 

Embracing Change to Elevate Your Higher Ed Marketing Tech

Learn how to effectively utilize our Checklist for Selecting an AI Partner, featured in The Definitive Guide to AI in Higher Education.

A Checklist for Selecting an AI Partner

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, leads the charge in integrating AI into higher education at this year's AI Summit.

AI Summit 2023 Recap: Integrating AI into Your Content Creation with Brian Piper

View our session highlights from the first-ever Higher Ed Marketer’s AI Summit.

In-Depth Dive: The Complete AI Summit 2023 Recap

Exploring the impact of AI in marketing and enrollment.

Power Emails with AI: Crafting Campaigns with Artificial Intelligence

At this year's Higher Ed Marketer's AI Summit, Jaime Hunt shares insights on optimizing AI for administration.

AI Summit 2023 Recap: Using AI for Administrative Functions with Jaime Hunt

Adopting AI

AI's impact in the industry and skill building for the future.

The Future of Work

Kyle Campbell, a higher ed marketing innovator, shared an engaging session at The Higher Ed Marketer’s AI Summit with insights for educators around ethics in AI.

AI Summit 2023 Recap: Riding the Exponential: How to Think About AI Without Losing Your Mind with Kyle Campbell

The surprising upside to AI in admissions.

Higher Ed Is Thinking Too Small about AI

As you explore higher education CRM platforms, check out these Ellucian alternatives and competitors to achieve your enrollment and engagement goals.

7 Ellucian Alternatives & Competitors for Student Management

AI's role in college admissions sparks debate. Some see revolutionary potential, while others worry about bias. We believe AI empowers institutions. 

The Role of AI in Shaping Inclusive Education

Creating a frictionless student experience and moving from data insight to data action.

What We Learned at EDUCAUSE 2023

The Robin to Your Batman: Integrating AI Into Your Recruitment Strategy

The opportunities presented by AI in higher education.

AI in Higher Education

How TVCC increased staff effectiveness and made 1-1 personalized interactions with every student a reality.

Webinar Recap: How Trinity Valley is Redefining Student Success

As you explore higher education CRM platforms, check out these TargetX alternatives and competitors to achieve your enrollment and engagement goals.

6 TargetX Alternatives & Competitors for Student Management

Get a solid grasp of the foundational AI types and their relevance in education.

The Era of AI: Now and Tomorrow

Resources to Integrate AI Into Your Recruitment Strategy — HighEdWeb 2023

Bridge the gap between the latest tech advancements and institutional success.

The Definitive Guide to AI in Higher Education

Jacquelyn Thompson from Florida State, addresses challenges in higher education, focusing on the power of segmentation and her team's innovative tactics.

🎧 Optimizing Your Marketing for Student Success with Jacquelyn Thompson

A 14% enrollment surge and historic incoming class.

Villa Maria College: 14% Enrollment Increase and Largest Class in 25 Years

Get to know Element451's CMO, Brandon Hurter.

Brandon Hurter Named Element451's Chief Marketing Officer to Spearhead AI-Driven Growth

Get to know Element451's newest team member, Dr. Ray Lutzky.

Welcome Dr. Ray Lutzky: Element451’s New VP of Strategic Partnerships

Hear from Allison Turcio, AVP of Enrollment and Marketing at Siena College, about her successful academic marketing strategies.

🎧 Designing An Unforgettable Student Experience with Allison Turcio

Discover the crucial link between students' emotional decisions and your school's enrollment strategies in this Enrollify podcast episode.

🎧 How To Add Empathy To Your Comms Plans with Day Kibilds

In this Enrollify episode, hear from Lenell Hahn, Director of Admissions at SEMO, about the transformative potential of direct admission

🎧 How to Automate In-House Direct Admissions with Lenell Hahn

If you’re in the market for a higher education CRM, find EAB alternatives and competitors that perfectly suit your enrollment and engagement goals.

EAB Alternatives & Competitors

Dig in to our collection of articles about ways to best serve students and reach enrollment goals.

<strong>Blog</strong> Posts + Articles

Subscribe to our newsletter to take control of student engagement.

Blog Posts + Articles

Dig in to our collection of articles about ways to best serve students and reach enrollment goals.

Why Higher Ed Needs Conversational Marketing

CRM for Higher Education: 15 Best Options to Consider

Conversations 2.0: Intelligent Chat and Conversational Marketing

Element451 Achieves SOC 2 Type II Compliance

Workshop: Record, Recruit, Repeat—Personalized Video Messaging

Meet Our Black Students in STEM Scholarship Winner

Workshop: Measuring Your Marketing Like A Fortune 500 Company

Marketing for Public vs. Private Schools

Higher Education Marketing – Do’s and Don'ts for Campaign Success

Workshop: Engaging and Inspiring the Next Generation of Students

Student Recruitment and Digital Marketing–What You Need to Know

Keep Cool: 3 Ways to Freeze Summer Melt

4 Ways Good Data Leads to Good Engagement

Element451 Named EdTech Awards Finalist

3 Ways to Handle Attribution and Sneaky Stealth Apps

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