Blog Posts + Articles
Dig in to our collection of articles about ways to best serve students and reach enrollment goals.

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Enrollment Marketing Platforms for Higher Ed
Many schools struggle to drive new enrollments, bu...

How to Implement Chatbots in Higher Education Marketing
Chatbots use conversational AI technology to deliv...

Mallory Willsea Named Element451 Vice President of Marketing & Demand Generation
Get to know Element451's Vice President of Marketi...

5 Ways Student-Centered Enrollment Makes Admissions Easier (and Better)
What if you could reduce friction, eliminate unnec...

Forsyth Technical Community College Creates Culture of Engagement
Element451 has revolutionized student engagement t...

How SEMO Increased Efficiency, Effectiveness, and Brand Awareness
Lenell Hahn, Assistant Vice President of Enrollmen...

How The University of Tennessee Southern Easily Tracks The Entire Student Lifecycle
Element451 has helped UT Southern track and see st...

What Higher Ed Needs to Know About Behavioral Marketing
There's no data more valuable than the actions our...

Why You Should Be Recruiting With Personalized Videos
Rather than relying solely on traditional outreach...

Tennessee State University Engages Students in a More Personal Way
Terrence Izzard, Chief Enrollment Officer at Tenne...

How to Create Relevant Content With Student Cohorts
The most successful brands have embraced the back-...

Villa Maria College Easily Upgrades to a Student Engagement CRM
Villa Maria College was working exclusively on spr...

The Silent Killer in Higher Education Enrollment: Student Retention
Student retention strategies are essential at any ...

Enrollment Marketing Funnel vs. Admissions Marketing Funnel
Learn how the enrollment marketing funnel is simil...

20 Creative Campus Recruitment Strategies You Need to Know
Discover innovative campus recruitment strategies ...
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