College of Western Idaho Streamlines Student Access with Element451
The College of Western Idaho (CWI) faced significant challenges in managing student data and communications, particularly due to manual processes and ineffective tools. After a previous CRM implementation failed, CWI sought a solution that would simplify their operations and enhance student engagement. Element451 emerged as the clear choice, offering a robust yet user-friendly platform that met the college’s needs for automation and improved productivity.
The Problem
- Failed CRM Implementation: About five years ago, CWI experienced a failed CRM implementation that left the college wary of adopting another system. This failure caused significant delays and disruptions, leading to a loss of confidence in CRM solutions.
- Manual Processes and Inefficiencies: Without a robust CRM, CWI relied heavily on manual processes to manage student data and communications. The college used multiple spreadsheets and systems to track information, which was time-consuming and prone to errors. Communication campaigns often required hours or even weeks of work and lacked the efficiency needed in today’s fast-paced environment.
The Solution
After evaluating other CRMs, CWI selected Element451 for its clean interface and ease of use, which was not intimidating for staff. Element451’s AI-driven features, such as Assistants for Students and Assistants for Staff, played a crucial role in organizing tasks and drafting responses. The CRM’s ability to integrate with existing systems and provide hands-on support was instrumental in CWI’s decision-making process.
Solution and Implementation
Adoption of Element451
CWI selected Element451 for its intuitive design and powerful features like automated workflows and AI tools, offering a perfect blend of simplicity and advanced capabilities.
Automation and AI Integration
Element451 enabled CWI to automate processes, reducing manual tasks. Its AI tools, like the chatbot and campaign builder, boosted campaign efficiency, while system integration and automation streamlined operations across departments.
Element451 has transformed how we operate. From automating complex processes to significantly reducing the time spent on communication campaigns, the platform has been a game-changer for us. The support and innovation we’ve experienced with Element451 are unparalleled, and we look forward to continuing this partnership
The Results
75% Reduction in Application Abandonment Rate
The new system simplified the application process, leading to a substantial improvement in conversion rates.
Improved Time Spent on Campaign Creation
The automation capabilities of Element451 drastically reduced the time required to create and manage communication campaigns.
Significant Improvement in Staff Productivity
The college’s team could now focus on more strategic tasks rather than getting bogged down in manual data management and communication processes.
Enhanced Student Engagement
New features allowed CWI to provide a more personalized and efficient experience for students
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