Student Expectations Have Changed
80% of students want an educational experience that matches their digital lifestyle. (KPMG)
Goodbye, Later.
Hello, Now.
The journey to now is an all new way to connect with prospects, enrolled students, and alumni by anticipating their needs and delivering 24/7/365 support that's personalized and digital.
Education is not how it used to be
Students demand quick, tailored responses — information at their fingertips, 24/7, yet staffing limitations hinder timely interactions, while data complexity makes true personalization impossible. Staff turnover, inconsistent knowledge, and outdated solutions leave institutions struggling to keep up.
There's A Talent Shortage in Higher Ed
More than half (57%) of the higher ed workforce is at least somewhat likely to look for other employment opportunities in the next 12 months. (CUPA HR)
Students Want Personalized Experiences
75% of students want their schools to use their personal info to customize experiences and recommendations, just like businesses do. (EdTechMagazine)
Students Demand 24/7/365 Answers
88% want the institutional experience (including admissions, registration, and payments) to be digitally accessible, and really easy to use. (KPMG)
Students Expect Now, Not Later
Later - The Old Way
Filling out lengthy forms that take days or weeks to hear back. Playing phone tag back and forth. Dealing with an application process that goes on for weeks (and even months). Students get frustrated when they have to wait. As a result, they might give up on enrolling or end up dropping out of school.
✓ Prospects wait days or weeks for a response to a request for information form
✓ Communication is batch-and-blast and unpersonalized
✓ Students aren't sure who to go to with questions and never get a straight answer
Now - The New Way
Streamlined, quick-response forms. Personalized and direct communication in the digital channel students prefer. A concise application process that takes only days (or even less). When students receive timely, personalized, and cohesive communication, they stay engaged, enrolled, and thrive in school.
✓ Every form submission triggers a personalized, relevant, and timely message
✓ Every email or text sent is unique to that learner's stage, needs, and interests
✓ Student questions are anticipated, and they always get the right answer
The Impacts of Later
Declining Enrollment
Over the past decade enrollment has declined over 15%
Increasing Dropouts
Higher ed experiences a 40% drop out rate every year
Missed Opportunities
35% enrollment lift if the experience is immediate and personalized
Anticipate Students' Needs — Before They Need It
Most schools lack effective student engagement tools — so they're forced to respond to every student later with batch-and-blast emails lacking personalized communication.
AI-powered software enables your staff to respond to students' needs proactively, keeping your students engaged and enrolled.
Unify. Personalize. Understand.
The Student Engagement Framework for NOW
Unify
Unify student profiles to capture and show everything about each student including anonymous website visitors
Personalize
Power student journeys and personalized experiences at scale — leveraging AI-powered solutions
Understand
AI understands past interactions, preferences, and behaviors to anticipate needs before students even ask.
Say Goodbye to Later with AI Powered Solutions
Power student journeys now and create personalized experiences at scale — all while reducing team workload — with the only AI-powered, all-in-one CRM platform for higher ed.
BoltBot: Your Newest Team Member
Student questions don’t end at 5 pm. Neither should your support. Instantly and accurately answer questions 24/7 with an AI-powered bot you can train in minutes.
Bolt Copilot: Your AI Assistant at Work
Take back your time and focus on what matters. The platform's AI interface assists you with searching, creating, and delivering AI-generated content seamlessly across all channels.
Insights Q: Simpler Data, Smarter Decisions
Insights Q leverages the power of everyday language to extract insights from your data. Frame questions using plain language, similar to how you would ask a question of a colleague.
Smart Everything
Behavioral marketing, smart audience segments, engagement scoring, application review, task management — all powered by AI. Focus on the human stuff. Let artificial intelligence do the rest.
The future is now.
Say hello to the new era of higher ed.
With its powerful and customizable platform, Element451 can provide an unparalleled level of support to institutions seeking to engage with their students in a more effective and dynamic way.
