Graduate programs are no strangers to today’s higher ed challenges: staffing shortages and a lack of departmental resources resulting in unreliable data. However, many are supercharging their marketing strategies and performance by leveraging the power of AI. 

At this year's NAGAP Fall Virtual PDI, our CEO and Founder, Ardis Kadiu offers a playbook on how to maximize the graduate enrollment efforts of even the smallest teams by integrating AI and prompt engineering. 

The AI Advantage

For small graduate enrollment teams, harnessing the potential of AI can be the key to unprecedented success. AI provides the ability to amplify outreach, better engage potential students, and fine-tune recruitment strategies. Our session reveals the transformative potential of AI when employed effectively.

Crafting ChatGPT Prompts

Central to this session was the art of formulating ChatGPT prompts optimized for graduate student recruitment. Understanding and mastering how to tailor prompts to real-world enrollment scenarios can help your team punch above its weight and fill those grad seats like never before.

With the correct prompts, ChatGPT can generate subject lines that convert,  and write compelling blog posts, social media updates, and emails. It's like having a smart assistant that knows just what to say to each student. 

Here are more of our resources for maximizing ChatGPT for your marketing strategies:

• What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?
• Practical ChatGPT Prompt Engineering for Higher Education Marketers and Recruiters
• ChatGPT Cheat Sheet for Higher Ed: Your Guide to AI-Powered Marketing
• How Higher Ed Can Leverage ChatGPT for Marketing and Student Recruitment
• Prompt Engineering Using ChatGPT for Yield and Retention

Integrating AI and Elevating Your Approach 

AI isn't just a stand-alone tool; it's a powerful addition to your marketing and student engagement arsenal. The session provided insights into seamless integration, showcasing how AI can enhance existing strategies and help even the smallest teams thrive. 

By fully leveraging the capabilities of ChatGPT, institutions can change the game in recruiting and keeping grad students.

Don't just keep up—lead the way in graduate enrollment with AI-powered strategies. The future of recruitment starts now.