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Blog Posts + Articles

Dig in to our collection of articles about ways to best serve students and reach enrollment goals.

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Save Your Spot for Engage 2027

Join 1,500+ higher ed leaders in Orlando, June 21-23, 2027, where AI and human connection come together to guide every student toward success.

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Beat the Game of Telephone Before AI Amplifies It

Each month, Doug Smith, one of our resident AI experts, gives you a peek into his world with AI tricks and tips you can borrow. This month, he's looking at how you can turn your prospect personas into AI Skills, and use them to write and check your copy before anything goes out.

August 24, 2026

How Case Management Closes the Gap Advisors Can't Close Alone

Students don't fall through the cracks because no one cares. They fall through because caring teams are overwhelmed with case loads. Case Management, part of Element for Student Success, is built to close that gap. Here's what it is and how it works.

August 15, 2026

Practical AI for Marketing Teams: Real Use Cases You Can Apply Today

Higher ed marketing teams are being asked to do more with the same headcount, the same budget, and the same hours in the day. AI is one of the most practical tools available for closing that gap. Here's how one team is using it right now, as shared at Engage Summit 2026.

July 17, 2026

How to Buy AI in 2026: A Sourcing Playbook for Higher Ed

The problem in higher ed isn't a shortage of AI options. It's that most institutions don't know how to buy them. At Engage Summit 2026, we broke down a practical framework for getting it right. Here's what you need to know.

July 9, 2026
high school senior messaging with an ai agent on a smartphone

How Colleges Use AI Agents to Recruit High School Seniors

Discover how AI agents are transforming senior search by engaging high school seniors with 24/7, personalized outreach. Learn how colleges are using AI to boost applications, save staff time, and improve equity — and explore practical strategies your team can implement today.

by Erin NewtonSeptember 12, 2025

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