Blog Posts + Articles
Dig in to our collection of articles about ways to best serve students and reach enrollment goals.

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The Non-Marketer's Guide to Creating Student Campaigns
Provide a personalized experience, while keeping r...

Innovation is Turning Colleges Into Tech Companies — and Why Cliff Holekamp Believes That’s A Good Thing
The rise of technological innovation across univer...

Analyzing Engagement to Make The Right Marketing Move
Why real-time data is the key to stellar recruitin...

Element451 Launches Bolt AI
Predictive marketing and expanded personalization ...

How Personalized Video Is Changing the Student Engagement Game
Harness the power of personalized videos to engage...

As Enrollment Declines, Advertising Dollars Rise
Universities are stepping up their marketing game ...

Element451 Tops “Startups to Watch” List
Element451 recently named a “Startup to Watch” by ...

Do Big Things With a Small Enrollment Marketing Team
Doing a lot with a small team, and in less time, i...

Moving Forward in the "New Normal" with Melanie Gottlieb
Host Eric Stoller chats with Melanie Gottlieb, Int...

Landing Page Dos and Don'ts
Pique interest, gather important contact info, and...

Build Your Senior Search Campaign in 15 Seconds
Get the right message in front of the right people...

Rebounding From the Pandemic with Mordecai Brownlee, President of Community College of Aurora
How do community colleges rebound from the damage ...

Apple Mail Privacy Protection: What You Need to Know
This summer, Apple announced “Mail Privacy Protect...

7 Smart Ways to Increase College Enrollment
Increase college enrollment with smart, tactical, ...

5 Steps to Efficient College Application Management
Implement these 5 tips today for better college ap...
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